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所谓动漫衍生产品即动漫周边,对其周边的潜在资源进行挖掘。包括以动漫为主要概念的玩具、食品、饰品等实物,也包括音乐、图像、书籍等文化产品,这些形象通过文具、食品、玩偶造型等衍生产品的形式充斥着人们的生活。然而,纵观整个动漫市场,根据国内动漫作品制作的动漫衍生产品少之又少。从中国衍生产品市场存在的问题进行具体分析,来谈谈中国衍生产品的生存发展情况,并通过相关的理论阐述来说明国内动漫衍生产品在宣传上可以采取的新举措。
The so-called animation derivative products that animation around the potential of its surrounding resources to tap. Including the main concept of animation toys, food, jewelry and other objects, but also music, images, books and other cultural products, these images through the stationery, food, doll shape and other derivatives in the form of flooding people’s lives. However, looking at the animation market as a whole, there are very few animation-derived products based on domestic animation works. From the analysis of the existing problems in China’s derivatives market, we can talk about the survival and development of China’s derivatives and explain the new measures that domestic animation derivatives can take in publicity through the relevant theoretical explanations.