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本文从部分卫视打造综艺节目的实践入手,阐述了国产综艺节目由买内容转向拼创意、不断提高思想内涵和文化功能的重要意义,就如何正确处理节目制作“模式引进”与“自主创新”“多元化”与“本土化”的关系,如何实现市场空缺和观众需求的恰当结合、如何把握保障社会效益基础上谋求经济效益的主线,从而打造兼具可看性和社会正能量的综艺节目进行了论述。
This article starts from the practice of some TV programs to build variety shows, elaborates the importance of making domestic variety shows from buying content to spelling creativity, continuously improving the connotation and cultural functions of the programs, and on how to correctly handle the program production “model introduction ” and "autonomy How to realize the proper combination of market vacancy and audience demand and how to grasp the main line of seeking economic benefits on the basis of guaranteeing the social benefits so as to create both the viewability And social positive energy variety shows were discussed.