社会认同是增强群体内聚力的价值基础。在当前不断出现认同危机的背景下,新闻出版要担当塑造国家集体生活与文化中心机制的重任。新闻出版不仅要加强在社会认同中的知识接受、价值整合、行为规范以及文化认同的作用,同时也要合理设置议程,通过连续性的舆论引导和干预使社会认同得以实现,其对于化解认同危机、凝聚民众力量、维持社会稳定、建设和谐社会具有重要意义。 Social identity is the value basis for enhancing the cohesion of the group. In the current context of emerging identity crises, press and publication should undertake the important task of shaping the mechanism of the national center of collective life and culture. Press and publication should not only strengthen the role of knowledge acceptance, value integration, code of conduct and cultural identity in social identification, but also set the agenda reasonably and achieve social identification through continuous public opinion guidance and intervention. It is of great significance to unite the people, maintain social stability and build a harmonious society.