就重要性而言.暑期档在国内影市仅次于贺岁档.这表现在:一.档期时间长.横亘整个七八月份;二,观影人次多.大量学生观众涌入影院。从历年票房数据来看.七八月份总要比每年的月均票房高出20%以上。不过对很多院线人士来说.暑期档让他们又爱又恨.因为七八月份往往是坊间所谓“国产片保护月”。许多引进大片被挡在暑期档外.一方面有利于国产片票房冲高.但另一方面.电影市场整体难免受损。 In terms of importance, summer stalls are second only to Lunar New Year stalls in the domestic video market .This is manifested in: 1. A long period of time runs through the whole of July and August; 2. A large number of viewers attend. From the calendar year box office data point of view, July and August always more than the annual average of more than 20% of the box office. However, for many cinemas, summer stalls make them love and hate each other, because in July and August they are often the so-called “domestically produced tablets protection month”. Many imported large block is blocked in the summer file, on the one hand is conducive to the domestic box office shots up, but on the other hand, the movie market as a whole will inevitably be damaged.