为推动我国旅游从“景点旅游”向“全域旅游”转变,构建新型旅游发展格局。国家旅游局近日公布了首批262家“国家全域旅游示范区”创建名单,包头市的达尔罕茂明安联合旗成为内蒙古自治区入选的五个旗县之一,本文分析了该旗发展全域旅游的优势和劣势,并从旅游产品体系、市场营销体系、旅游空间结构方面进行了对策分析,为该旗更好的发展全域旅游提供参考。 In order to promote China’s tourism from “tourist attractions ” to “global tourism ” change, build a new pattern of tourism development. National Tourism Administration recently announced the creation of the first batch of 262 “National Tourism Demonstration Areas” list. The joint venture of Darhan Mau Mingan in Baotou has become one of the five flag counties selected by the Inner Mongolia Autonomous Region. This paper analyzes the development of the flag Tourism advantages and disadvantages, and from the tourism product system, marketing system, tourism spatial structure of the countermeasure analysis for the flag to better the development of global tourism provide a reference.