论文部分内容阅读
记者:作为一个综合性的传播机构,您如何看待公司的发展?史峰:“进取、创新、实效”是我们公司发展的核心理念,其中创新则是我们不断发展的动力,这在不同的部门有着不同的体现,对外的表现则是各种多元化因素的运用,对内则是针对不同领域的客户做出不同的策略和创意表现;在媒介运用上也并非千篇一律,用复杂的报表将客户的视线打乱,而是将公司的传统优势与现代媒介相融合,以最为实效的组合方案将传播的效果最大化,尽一切可能建立产品或品牌与消费者之间的沟通。
Reporter: As a comprehensive communication agency, how do you view the development of the company? Shi Feng: “Enterprising, innovation, effectiveness ” is the core concept of our company’s development, of which innovation is the driving force for our continuous development, which is different Different departments have different manifestations of external performance is the use of a variety of diverse factors, the internal is for different areas of the client to make different strategies and creative performance in the use of media are not stereotyped with complex statements Instead of disrupting customers’ eyes, they combine the company’s traditional strengths with modern media to maximize the effectiveness of communication with the most potent combination and do everything possible to establish communication between the product or brand and the consumer.