消费者更加理性,“低价致胜”的法宝失灵了。“双11”的高潮,注定了“双12”不会太热闹。然而竞争当前,各家电商仍然全情投入狂欢,市场一片混战,包括淘宝、天猫、京东、当当、1号店、亚马逊等在内的各大电商,对于“双12”也都下了不少工夫。倦了也厌了值得一提的是,今年“双12”最明显的一个改变是,各家不仅要在营销手段上力求创新,也更着力于移动端的圈地与练兵。为了把用户往自己的移动端上赶,阿里想了很多办法,先是以“红包”打头阵,“1212”派发总额3亿元的现金红包。同时为变着花样讨好消费者,淘宝网宣布,花费近 Consumers are more rational, “cheap to win ” magic failed. “Double 11 ” climax, destined “double 12 ” will not be too busy. However, the current competition, all the electrical business is still full of carnival into the market a melee, including Taobao, Lynx, Jingdong, Dangdang, No. 1 stores, Amazon and other major electricity suppliers, for the “double 12” are Under a lot of work. It is worth mentioning that the most obvious change of this year’s “double 12” is that not only must each company strive to innovate in its marketing efforts, but also focus on mobile enclosure and training. In order to move users to their own mobile terminals, Ali think of many ways, first to “red envelope ” to start the war, “1212 ” to distribute a total of 300 million yuan in cash red envelopes. At the same time to change the pattern to please consumers, Taobao announced that spending nearly