本文主要结合凉山丰富的民俗旅游资源,以及凉山民俗旅游资源体验式开发不够完善的现状,站在体验经济的视角下,研究如何对凉山民俗旅游文化进行更加完善和合理的开发。旅游是一种天然的体验经济,它作为人们求新、求奇、求异、求美、求知的一种重要途径,本身就是一种体验经济。在旅游活动中,旅游者需求的不仅仅是一种物质结果,更多的是希望得到一种不同寻常的经历和感受。民俗旅游是以独特的民 Based on the rich folk tourism resources in Liangshan and the imperfect development of experiential development of Liangshan folk tourist resources, this paper studies how to develop the Liangshan folk tourism culture more fully and reasonably from the perspective of experiential economy. Tourism is a natural experiential economy. As an important way for people to seek new ideas, find new ideas, seek differences, seek beauty and seek knowledge, tourism itself is an experiential economy. In the tourism activities, tourists demand more than just a material result, but more hope to get an unusual experience and feelings. Folklore tourism is unique to the people