随着我国社会的发展以及现代企业制度的建立,现在有越来越多的企业开始重视公共关系在企业管理中的运用。良好的公共关系可以为企业的健康发展提供良好的内部外部环境,提升企业形象,促进劳资双方和谐,凝聚员工力气,赢得社会认可。由此可见,公共关系在企业的内部管理中具有积极的重要作用。本文对公共关系在企业管理中的发挥的作用进行了探讨,希望可以为企业公共关系管理提供一些有益的思路。 With the development of our society and the establishment of a modern enterprise system, more and more enterprises are beginning to attach importance to the application of public relations in business management. Good public relations for the healthy development of enterprises to provide a good internal and external environment, enhance corporate image, promote the harmony between employers and employees, gather staff strength and win social recognition. Thus, public relations in the internal management of enterprises has a positive and important role. This paper explores the role of public relations in the management of enterprises, hoping to provide some useful ideas for the management of public relations.