近来,广告人频频跳槽,成为了公共议题中的“显问题”;“谁动了谁的奶酪”结合着愈来愈碎片化的广告生态,逼人省思。社会性的知识释放中,大量的考量与焦虑由此出发。从社会角度而言,可列举的包括社会环境的飞速变化、机会的增多、广告公司管理上的局限、恶意挖人的非常态竞争;从 Recently, advertisers frequently quit, became a public issue in the “significant problem”; "who moved the cheese who combined with more and more fragmented advertising ecology, compelling thought. Social knowledge release, a large number of considerations and anxiety starting. From a social point of view, can be cited include the rapid changes in the social environment, increased opportunities, the limitations of the advertising company management, malicious excavation of the extraordinary competition; from