近期,吸引我关注的是各大媒介平台纷纷曝光的2016奥运战略,各平台大动作此起彼伏。四年一度的体育盛会,对于各大品牌、媒体、广告主而言,无疑是一方营销的大战场。这次的奥运大年对我们中国来说,更是一个非凡的契机。世界级体育赛事来袭,冲击着国内的体育大环境——移动互联网飞速发展、社交媒体备受追捧、国民运动热潮突起、城市马拉松赛不断鸣枪等等,开启了体育营销激情火热的夏天。 Recently, what attracted me was the 2016 Olympics strategy with various media platforms being exposed. The big moves of each platform came one after another. The annual sports event, for major brands, media, advertisers, is undoubtedly one of the major marketing battlefield. This year’s Olympic Games is an extraordinary opportunity for us in China. World-class sports raids hit the domestic sports environment - the rapid development of mobile Internet, the highly sought after social media, the upsurge of National Campaign and the continuous shooting of city marathon, which opened the hot summer sports marketing.