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烟草商业企业品牌培育是一个完整的系统工程,其贯穿于品牌营销的整个流程中,需要整条烟草产业链上下合力,通过采取有效措施明确品牌定位、消除无序竞争、构建完善的品牌营销体系、加强品牌评估力度,并努力完善品牌服务体系是烟草商业企业在品牌培育中的重要任务。基于此,本文主要针对烟草商业企业品牌培育的现状进行了分析并提出了几点建议。
Tobacco business enterprise brand cultivation is a complete systematic project, which runs through the entire process of brand marketing, the entire tobacco industry chain needs to work together, through effective measures to clarify the brand positioning, eliminating disorderly competition, building a sound brand marketing system , Strengthen the brand evaluation and strive to improve the brand service system is an important task of tobacco commercial enterprises in brand cultivation. Based on this, this article mainly analyzes the present situation of brand cultivation in tobacco commercial enterprises and puts forward some suggestions.