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2011年,央视各频道以及地方各卫视等不断调整,争夺绿色收视份额的拉锯战日益激烈。CCTV-7农业节目以“沟通城乡,服务三农”为宗旨,紧紧围绕“三农”中心工作,坚持专业特色,品牌效应不断提升,成为富有民生特色、公益特色的节目群,引起关注和好评。
In 2011, CCTV’s channels and local satellite TV and other constantly adjusted, competing for the green viewing share of the tug of war increasingly fierce. CCTV-7 agricultural program is based on the principle of “communicating urban and rural areas and serving agriculture, rural areas and farmers” and closely focuses on the work of “agriculture, rural areas and farmers”. It adheres to professional characteristics and continuously enhances brand effect. It has become a program group full of livelihood features and public welfare features , Causing concern and praise.