三江并流地貌独特,生物多样性中心、香格里拉品牌独树一帜,使迪庆这一区域成为世界级自然、文化遗产和旅游胜地。旅游业迅猛发展为文化产业的发展提供了市场空间,特色鲜明的文化旅游产品,丰富和提升了迪庆旅游的文化内涵。文化旅游产业互动共融发展,一直以来是迪庆旅游文化产业的优势所在。本文分析迪庆文化旅游产业的发展现状和存在的问题,提出进一步推进迪庆文化旅游发展的对策措施。 Unique combination of three rivers landscape, biodiversity center, Shangri-La brand unique, Diqing this region has become a world-class natural, cultural heritage and tourist destination. The rapid development of tourism has provided the market space and distinctive cultural tourism products for the development of cultural industries, which enriched and enhanced the cultural connotation of Diqing tourism. Cultural tourism industry, the development of interactive communion, Diqing has always been the advantages of tourism and cultural industries. This article analyzes the development status and existing problems of Diqing cultural tourism industry and puts forward countermeasures to further promote the development of Diqing cultural tourism.