随着行业竞争加剧,满足长尾消费者个性化需求的模块化生产模式受到了越来越多企业的关注。本文基于现实中存在的两种博弈均衡,从协调博弈的角度对系统整合者和模块制造商之间的博弈进行建模,给出推广模块化标准的临界条件,最后给出对结果的分析并提出相应的管理建议。 With the intensified competition in the industry, more and more enterprises are concerned about the modular production mode that meets the individual needs of long tail consumers. Based on the two kinds of game equilibrium existing in reality, this paper models the game between system integrator and module manufacturer from the angle of coordination game, gives the critical condition to popularize the modular standard, and finally gives the result analysis Put forward the corresponding management suggestions.