面对国际品牌,中国本土品牌还有很长的路要走,而基于消费需求的品牌创新、按照国际化的品牌运作模式来打造品牌的核心竞争力、面对外资的强势冲击做好自主品牌的风险治理,是中国本土品牌崛起必须重视的一个企业的成功在于核心技术、战略方向、时机和领导管理能力,顺应时代潮流不可少缺一。在激烈的市场竞争过程中,有很多公司明明可以成为巨头, The face of international brands, there is still a long way to go Chinese native brands, and brand innovation based on consumer demand, in accordance with the international brand operation mode to build the core competitiveness of the brand, in the face of strong foreign capital to do their own brand Risk management, is the rise of China’s domestic brand must pay attention to the success of a business lies in the core technology, strategic direction, timing and leadership management capabilities, conform to the trend of the times indispensable. In the fierce competition in the market, many companies can obviously become a giant,