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随着计算机的大面积普及,计算机网络和计算机技术得到了空前的发展,移动电子商务是电子商务在移动信息化时代的新形式,将电子商务从互联网延伸到手机上,形成更为广泛的电子商务平台。手机支付是人类历史上迄今为止最为便捷的支付手段,它有随时、随地、随身的特点。在一些偏远地方,手机可弥补传统业态渠道在时间和空间的不足。移动电子商务短信交互平台为广大手机用户提供通过手机进行商品交易的手段,将逐步改变人们的购物习惯,大大减少社会交易成本,提升企业的核心竞争力。
With the popularization of computer, the computer network and computer technology have been an unprecedented development. Mobile e-commerce is a new form of e-commerce in the era of mobile information. It extends e-commerce from the Internet to mobile phones to form a wider range of electronic business platform. Mobile payment is by far the most convenient payment method in human history and it has anytime, anywhere, portable features. In some remote places, mobile phones can make up for the lack of time and space in traditional formats. Mobile e-commerce messaging platform for the majority of mobile phone users to provide goods through mobile phone trading means, will gradually change people’s shopping habits, greatly reducing social transaction costs and enhance the core competitiveness of enterprises.