@崔延宁:目前各种数字营销媒介之间并不是博弈的关系,而是并存共荣的关系。随着移动互联网大潮的到来,所有的媒体都会转向手机客户端,视频媒体的未来趋势也会向手机转移,从短时长,适合受众碎片化时间观看的微电影就可看出一二。品牌要懂得如何把握消费者的心理,在跟网友互动中为其提供个人价值和群体价值,让受众从自身到社交圈都有所收获才能主动为品牌传递信息。 @ Cui Yanning: At present, a variety of digital marketing media is not a relationship between the game, but the coexistence of co-prosperity relationship. With the advent of the mobile Internet, all the media will turn to mobile clients. The future trend of video media will also be shifted to mobile phones. From the short, long-time microfilm suitable for audience fragmentation, one or two can be seen. Brand to understand how to grasp the psychology of consumers, interact with users in their personal value and community value, so that the audience from their own social circle have some gains in order to take the initiative to pass the information for the brand.