对媒体的投资实际上是一个智慧型的投资,并不是有钱就可以成为媒介业的投资者,而是一定要对媒介业本身有着深刻的了解,一是要熟悉媒介业本身作为社会公共产品的特殊运作规律及相应的游戏规则,明确其不同于一般商品生产的特殊要求;二是这种投资还应该辅之以某种人才的机制,它应该是一种对人的投资,对人的自觉性、创造性、主动性的投资。目前有些媒介投资者的主要问题是: Investing in the media is actually a smart investment. Without having money, you can become an investor in the media industry. Instead, you must have a deep understanding of the media industry. You must be familiar with the media industry itself as a social public product The special rules of operation and the corresponding rules of the game, clearly different from the special requirements of the production of goods in general; Second, this investment should also be supplemented by some kind of talent mechanism, it should be a kind of investment in human, human Conscious, creative, proactive investment. At present, some major problems of media investors are: