许多人都惊讶于企业家与街上的普通人一样厌恶风险。其实没有人喜欢冒险,只不过企业家可以通过战略方法来规避新企业风险。其中最有效的战略是获取关键客户和合作伙伴的承诺,并将其作为投资新机会的基础,而不是寄希望于豪赌之后满载而归。 Many people are amazed at how entrepreneurial people are as risk-averse as ordinary people in the street. In fact, no one likes adventure, but entrepreneurs can avoid new business risks through strategic methods. One of the most effective strategies is to capture the promises of key customers and partners and to base them on new opportunities for investment, rather than on the promise of gamble.