一、网络媒体环境下的信息沟通方式近几年,以泉州晋江地区为代表的运动鞋企业纷纷走上品牌经营之路,不知不觉中中央五套开始变成晋江频道,电视屏幕里一张张明星脸晃动着“自我”的招牌卖命地吆喝着,运动鞋企业相约似的集体陷入了从传播内容到传播介质全面同质化的无语困 First, the mode of information communication under the network media environment In recent years, Jinjiang area in Quanzhou as the representative of the sports shoes enterprises have embarked on the road of brand management, unknowingly five sets of central authorities began to become Jinjiang Channel, a TV screen Zhang Mingxing face shaking “self ” signs dying, sneaking, similar to the collective sports shoes industry into a mass media from communication to the full homogeneity of speechless sleepy