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企业产品结构调整是企业保持创新特征并赢得竞争优势、获得持续发展的关键。本文通过对产品结构调整的基本理论和研究状况以及企业核心竞争力理论的研究,指出在我国社会主义市场经济的不断推进和工业化进程地不断加速的环境中实施基于企业核心竞争力的产品结构调整必要性。
The adjustment of enterprise product structure is the key for enterprises to maintain the characteristics of innovation and gain competitive advantage and achieve sustainable development. Based on the research on the basic theory and research status of product structure adjustment and the theory of core competence of enterprises, this paper points out that the product structure adjustment based on the core competence of enterprises should be implemented in the environment of continuously accelerating socialist market economy and industrialization in our country. necessity.