自加入WTO,保险业全面对外开放以后,中国保险业竞争环境发生了重大变化,对保险营销服务能力建设提出了更高的要求,本文结合非寿险公司保险营销实践,对如何提高非寿险公司保险营销服务能力谈几点看法。 Since China joined the WTO and the insurance industry was fully opened to the outside world, the competitive environment of China’s insurance industry has undergone major changes and put forward higher requirements on the capability of insurance marketing services. In this paper, based on the insurance marketing practice of non-life insurance companies, Marketing service capacity to talk about a few comments.