一、引言广告口号作为广告一种特定表达形式,目的在于以最简短的文字把企业或商品的特性及优点表达出来,给人浓缩的广告信息。把这种英语广告口号准确、优美地用汉语再现出来,对于增强广告的效力至关重要,从而直接影响商品的销售。然而,对于中国人而 I. Introduction Advertising slogan as a specific form of advertising, the purpose is to use the shortest text to the business or product features and advantages of expression, gives the concentration of advertising information. Accurately and beautifully reproducing this English advertising slogan in Chinese is crucial to enhancing the effectiveness of advertising, which directly affects the sales of goods. However, for Chinese people