随着经济的全球化发展,网络营销逐渐成为企业发展的重要举措。休闲农业作为郑州市新型农业经济形式,在充分利用农业资源的基础上,有助于促进郑州市农业产业升级。本文从网络营销与农业经济实力、网络营销与目标客户、网络营销与客户需求三个方面对郑州市休闲农业网络营销进行可行性分析,并提出有针对性的策略,推进郑州市休闲农业发展。 With the economic globalization, network marketing has gradually become an important measure for the development of enterprises. As a new form of agricultural economy in Zhengzhou, leisure agriculture, on the basis of making full use of agricultural resources, can help to promote the upgrading of agricultural industry in Zhengzhou. This article analyzes the feasibility of marketing of leisure agriculture network in Zhengzhou from three aspects of network marketing and agricultural economic strength, network marketing and target customers, network marketing and customer demand, and proposes targeted strategies to promote the development of leisure agriculture in Zhengzhou.