丰田汽车因为汽车踏板的质量问题而在全球范围内召回相关的丰田车型,在丰田汽车召回事件的始末中,美国福特公司和政府、媒体发挥了重要作用。但是在召回过程中丰田高层对中美两国消费者的态度是不同的。造成这种不同的最根本原因是中美两国经济实力的差距。丰田汽车召回事件给我们的最大警示是改革开放过程中需特别注意的贸易保护主义。 Toyota Motor Co., Ltd. recalls the related Toyota models worldwide due to the quality problems of automobile pedals. Ford Motor Company and the government and media played an important role during the recall of Toyota Motor Company. However, during Toyota’s recall, Toyota executives were different in attitude toward consumers in China and the United States. The most fundamental reason for this difference is the gap between the economic strengths of China and the United States. Toyota recalls the biggest warning to us is that we need to pay special attention to trade protectionism during the reform and opening up.