“包装”一词,源于影、视、歌坛,其本意是指通过给明星们的外在形象进行定位,辅之以全方位的策划和宣传,使他们在观众或听众中留下深刻的印象,从而为其在事业上获取成功创造条件。 同样,“包装”也适用于企业,因为企业也有自己的“明星”,那便是曾为企业作出过贡献的先进人物、先进典型。他们是企业的一笔宝贵的财富,在一定程度上,他们代表了企业的整体形象,给这些人物“包装”,实际 The word “packaging” originates from the shadows, videos, and music fields. Its original intention is to position the stars in the audience or listeners by positioning them to the external image of the stars and supplementing them with comprehensive planning and publicity. Impression, so as to create conditions for their successful career. Similarly, “packaging” also applies to companies, because companies also have their own “stars”, that is, advanced characters and advanced models that once contributed to the company. They are a valuable asset of enterprises. To a certain extent, they represent the overall image of the enterprise and “package” these people.