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新产品上市之前,企业是该提早大张旗鼓地预告,还是给顾客一个惊喜,消息公布后产品即刻上市?企业究竟该如何决定新产品信息发布的时机和策略?沃顿商学院专家众说纷纭……
Before the launch of new products, the company is a big fanfare to notice in advance, or to give customers a surprise, the news immediately after the listing of the product? How companies decide the timing of new product information release and strategy? Wharton experts have different opinions ...