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中国不干胶市场近10年一直处于高速发展的状态,市场容量不断增大。根据我们掌握的资料,不干胶的市场年增长速度达到15％～20％,大大高于中国的年国民经济增长速度的7％～9％。但是,中国人均不干胶消费仍低于1平方米/年,比起欧美地区的人均消费15～18平方米/年,还有很大的增长空间。目前,在不干胶市场上数得出的品牌超过20个,而且规模小的和从国外流进来的材料、乱码材料还没有计算在内。但由于整个行业都处于发展状态,整个业界还处于良性循环的阶段,每个市场参与者都在分享着市场增长带来的成果,而未进入者也在不断寻找入场的机会。本文将着重分析中国不干胶市场新特点。
China adhesive market has been in rapid development for nearly 10 years, the market capacity continues to increase. According to the information we have, the annual growth rate of stickers market has reached 15% -20%, much higher than China’s annual national economic growth rate of 7% to 9%. However, the average per capita self-adhesive consumption in China is still below 1 square meter per year, which still has a lot of room for growth compared with 15-18 square meters per capita in Europe and the United States. At present, there are more than 20 brands in the adhesive market, and the small-scale and inflow materials from abroad have not been counted. However, as the entire industry is in a state of development, the industry as a whole is still in a virtuous circle. Every market participant shares the fruits of market growth. However, non-entrants are constantly looking for opportunities for admission. This article will focus on the analysis of China’s adhesive market new features.