高校出版社改制,为我国高校出版社注入了新的活力,同时也为高校出版社的发展带来新的挑战和机遇。走专业化道路,塑造全新品牌成为高校出版社发展的重要选择。Interbrand公司的创办人约翰·墨菲这样定义品牌:“品牌是一个商标,可以通过仔细的管理、有经验的促销和广泛的使用,进入消费者心中,它具备了特定的有形或无形的价值和特色。”独特的品牌定位可以使企业在竞争激烈的市场中脱颖而出,成功的品牌塑造则能为企业增 The reform of university publishing houses has injected new vitality into the publishing houses of our country and brought new challenges and opportunities for the development of the publishing houses of colleges and universities. Take the road of specialization, create a brand new college publishing has become an important choice. John Murphy, founder of Interbrand, defines the brand as: “The brand is a trademark that goes into the minds of consumers through careful management, experienced sales, and widespread use, with specific tangible or intangible values And features. ”Unique brand positioning enables businesses to stand out in a highly competitive market, while successful brand building