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现代科技的发展给社会以强大的前进力量但同时也伏下了不少危机。厦门PX事件见证了媒体对危机事件的报道,也凸显了媒体间的差异。而受众对新媒体的偏好事实上也体现了大众媒体尤其是主流媒体在危机传播中角色的部分缺失。文章通过这一事件探讨媒体报道特色以及受众真实诉求。
The development of modern science and technology gives the society a powerful forward force, but at the same time it also drags a lot of crises. Xiamen PX incident witnessed the media coverage of the crisis, but also highlights the differences between the media. The audience’s preference for new media in fact also reflects the mass media, especially the mainstream media in the crisis part of the role of communication. Through this incident, the article explores the features of media coverage and the real appeals of audiences.