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面对农村电影公益放映补贴制度的实施、电影放映的数字化、国家和新疆自治区在农村电影公益放映方面投入力度的不断加大.新疆农牧民免费在家门口看数字电影已成为现实。电影节目通过网上订购、电子商务、卫星传输下载等快捷、简便的科技手段和低廉的场次价格,使原有计划体制下的发行方式被打破。城市电影发行放映机构作为非公益性发行市场主体将如何生存和发展?针对激烈的电影市场竞争又将如何面对?新疆城市电影改革和发展问题成为新的课
In the face of the implementation of the subsidy system for rural movie public shows, the digitalization of movie screenings and the constant investment of state and Xinjiang Autonomous Region in the public screenings of rural cinema have continued to intensify, and it has become a reality that Xinjiang farmers and herdsmen watch digital movies at home free of charge. Film programs through online ordering, e-commerce, satellite transmission downloads and other quick, easy scientific and technological means and low price of the scene, so that the original planning system under the distribution system is broken. How to Survive and Develop Urban Film Distribution and Distribution Institution as the Main Body of Non-public Issuing Market? How to Facing the Fierce Competition in Movie Market? The Reform and Development of Urban Film in Xinjiang Will Become a New Course