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标志是以传达信息为主要功能的图形符号,带有一定的寓意、内涵,通过视觉美感进行图形的组织或重构,直接或间接地把某种信息更好地传达给接受者。在进行标志设计的过程中,我们有很多的设计方法与手段,而格式塔则被更多的、更广泛地应用于标志设计当中。“格式塔”是(gestalt)的德文译音,英文将其译成form(形式)或shape(形状),中文则更为贴切地把它译为“完形”。格式塔心理学研究是以“形”作为出发点的,这也许就是为什么格式塔被广泛运用于标志设计当中的原因。
The logo is a graphic symbol that communicates information as its main function, with certain moral and connotations. The logo is organized or reconstructed through visual aesthetics to directly or indirectly convey certain information to the recipient. In the process of logo design, we have a lot of design methods and means, while the format of the tower was more and more widely used in logo design. Gestalt is a German translation of gestalt, which is translated into form or shape in English, while Chinese is more aptly translated as Gestalt. Gestalt psychology research is based on “shape ” as a starting point, which may be why the format tower is widely used in logo design reasons.