随着我国新闻传播事业的飞速发展,新闻媒体间的竞争也日趋激烈。为使宣传报道形成强劲的舆论态势,实现新闻的最佳传播效果,增强自身的竞争力,各新闻媒体对于重大新闻的报道都要进行精心策划。新闻策划作为增进新闻实效的形式和手段,愈来愈受到重视,并从单一的新闻报道策划向更广泛的领域拓展,这不仅对提高新闻宣传质量起到推动作用,而且对新闻事业的改革与发展也产生了积极而深远的影响。 With the rapid development of our country’s news media, the competition among news media is getting fiercer. In order to make publicity reports form a strong public opinion trend, achieve the best dissemination of news results and enhance their own competitiveness, all news media should make careful planning for the coverage of major news stories. As a form and means of enhancing the effectiveness of news, news planning has drawn more and more attention and has been expanded from a single news coverage to a wider area. This not only plays a catalytic role in improving the quality of news media, but also has an important effect on the reform of journalism The development has also had a positive and far-reaching impact.