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餐饮业属于门槛较低的服务行业,其竞争激励,如果没有特色的饮食服务产品和精准有效的营销,是较难取得长远持续发展的。基于此,本文对餐饮企业如何实施服务营销策略进行探讨,并结合一些实例,提出了相关营销建议措施,希望可以对餐饮企业采取更加科学合理的营销服务策略,起到一些有益借鉴。
The catering industry is a service industry with a low threshold. Its competitive incentives make it more difficult to achieve long-term sustainable development without distinctive food service products and accurate and effective marketing. Based on this, this article discusses how to implement service marketing strategy for catering enterprises, and puts forward some marketing suggestions and measures in combination with some examples. It hopes to take a more scientific and rational marketing service strategy for catering enterprises, which can be used as a reference.