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现代企业制度的确立,把企业从封闭式的生产型管理推向了开放式的生产经营型管理,企业变为市场的主体,市场信息成为企业生存的基本要素,信息灵、营销通,信息闭塞,寸步难行。这就带来一个如何处理市场信息的问题。1 膨胀信息量 企业要眼观六路,耳听八方,精心收集大量市场信息,国内的、国外的、同行业的、与同行业有关的、竞争对手的、有关政策变动的等信息都在收集之列。2 窥探和识别 面对由博大市场而来的纷杂信
The establishment of a modern enterprise system has pushed enterprises from closed production management to open production management management. Enterprises have become the main body of the market. Market information has become the basic element for the survival of enterprises. Information and marketing, and information are blocked. It is difficult to move. This brings about a problem of how to deal with market information. 1 Inflatable information companies should look at the roads, listen to all directions, carefully collect a large amount of market information, and collect information on domestic, foreign, industry-related, industry-related, competitor, and related policy changes. Column. 2 Snooping and recognition Facing the confusion from the market