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教辅图书因其稳定、高额的利润,一直以来都是图书市场中竞争最为激烈的领域,但其过度开发也引发了品种泛滥、质量良莠不齐等问题。随着新课改的不断推进和深入,面对各省区独立命题所导致的教材区域化加大、业界竞争激烈的挑战,教辅图书出版已面临行业转型的重要时刻。本文从教辅图书市场存在的主要问题进行分析,对其未来走向提出了自己的见解。
Supplementary books because of its stability, high profits, has always been the most competitive book market in the field, but its over-exploitation has also led to the proliferation of varieties, the quality varies greatly and so on. As the new curriculum reform continues to advance and deepen, in the face of the increasing regionalization of teaching materials and the highly competitive industry challenges resulting from the independent propositions of provinces and autonomous regions, the publishing of supplementary books has faced an important moment of industrial restructuring. This article analyzes the main problems existing in the supplementary book market and puts forward my own opinions on its future trend.