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区域经济发展和企业营销现状我国区域经济经历了一个均衡发展,非均衡发展再到均衡发展与非均衡发展并重的过程。随着区域经济发展的均衡被打破,企业在区域市场上的营销行为也显现出多元化的发展态势。改革开放后,“让一部分人先富起来”,“兼顾效益与公平”的经济发展政策,体现在区域经济发展上便是优先发展东部沿海地区,东部沿海地区经济迅速发展,打破了原来区域间的发展均衡。东都沿海地区的发展并没有起到龙头效应,带动中西部经济的发展。相反,东部地区与中西部地区之间的经济差距逐步拉大,区域间经济发展的不平衡进一步扩大。为此,国家出台了均衡发展与非均衡发展并重的区域经济政策。
Regional Economic Development and Enterprise Marketing Status China’s regional economy has undergone a process of balanced development, unbalanced development and equalization of development with unbalanced development. As the balance of regional economic development is broken, the marketing activities of enterprises in the regional market also show a diversified development trend. After the reform and opening up, the economic development policy of “letting some people get rich first and getting benefits and fairness” is reflected in the development of regional economy giving priority to the development of the eastern coastal areas and the rapid economic development in the eastern coastal areas, breaking the original inter-regional The development of a balanced. The development of the coastal areas in the East China Sea has not played a leading role in driving the economic development in the central and western regions. On the contrary, the economic gap between the eastern region and the central and western regions has been gradually widened, and the imbalance in the economic development among regions has been further widened. To this end, the state has promulgated a regional economic policy that parallels the balanced development and unbalanced development.