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1月23日下午,天津电视广告有限公司与天津师范大学新闻传播学院的战略合作签约仪式在天津广播电视台举行,双方共同发起成立了“品牌发展战略研究院”。天津广电传媒集团副总经理、天津电视广告有限公司总经理云燕和天津师范大学新闻传播学院副院长、品牌传播研究所所长孙瑞祥教授,共同为这一产学研一体化品牌策略创新平台正式揭牌。天津师范大学品牌传播研究所副所长尹良润博士、沈华柱博士等专家与会,进行了深入研讨。
On the afternoon of January 23, the signing ceremony of the strategic cooperation between Tianjin Television Advertising Co., Ltd. and Tianjin Normal University School of Journalism and Communication was held in Tianjin Radio and Television Station. Both parties jointly initiated the establishment of the “Brand Development Strategy Research Institute.” Tianjin Broadcast Media Group Deputy General Manager, Tianjin TV Advertising Co., Ltd. General Manager Yun Yan and Tianjin Normal University School of Journalism and Communication Vice President, Professor Sun Ruixiang Brand Communication Institute, jointly for the production and research institutes integrated brand strategy innovation platform formal Unveiled. Tianjin Normal University, Institute of brand communication, Dr. Yin Liang Run, Dr. Shen Huazhu and other experts attended the meeting, conducted an in-depth discussion.