随着社会以及企业对广告宣传的重视,以广告为专业的高职高专毕业生的需求量越来越多。但在实际人才的使用过程中发现,专业技能与工作要求严重脱节,不能满足广告行业的发展需求。本文对高职高专的广告教育专业进行了分析,总结了广告人才培养的定位,并提出了合理的培养方式。 With the social and business emphasis on advertising, advertising as a professional graduates of higher vocational and technical requirements more and more. However, during the actual use of talents, it is found that the professional skills and job requirements are seriously out of line and can not meet the development needs of the advertising industry. This article analyzes the specialty of advertising education in higher vocational colleges, summarizes the positioning of advertising talents cultivation and puts forward a reasonable way of training.