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品牌美是精神与社会因素较强的审美客观活动,对其描述和测定时具有很大的不确定性,但采用模糊数学的方法则能表现出一种明晰性。
Brand beauty is a kind of aesthetic objective activity with strong mental and social factors. It has great uncertainty in describing and measuring it. However, the method using fuzzy mathematics can show a clearness.