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随着戏剧行业的持续发展,演出职业专业化细分会愈发明显。制作方、营销方、出资方作为戏剧演出商务合作的主体,通过商务合作活动的策划与实施实现各自的合作目标。商务合作模式有项目与项目的合作、项目与人的合作、项目与技术的合作、项目与资金的合作以及项目与社会资源的合作,无论哪一种模式,利益的合理分配是商务合作方互相选择的重要标准。所以,作为演出制作方和营销方都要抓住自己的优势与资源,在商务合作中各取所需,呈现高质量演出的同时,让更多观众走进剧场。
With the continuous development of the theater industry, professional career breakdown will become more apparent. Producers, marketing partners and capital contributors, as the main business partners for theatrical performances, achieved their cooperation goals through the planning and implementation of business cooperation activities. Business cooperation projects include project and project cooperation, project and people cooperation, project and technology cooperation, project and fund cooperation and project and social resources cooperation. No matter which model and the reasonable distribution of interests are the cooperation between business partners Important criteria of choice. Therefore, as producer and marketer of performance, we must seize their own advantages and resources, take what we need in business cooperation, present high-quality performances and let more spectators enter the theater.