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近年来,军旅题材电视剧层出不穷,出现了诸如《士兵突击》、《我是特种兵》等优秀作品,取得了不错的收视率。前不久,又有一部军旅剧《麻辣女兵》在湖南卫视首播。这次更是掀起一股收视热潮。开播当晚,《麻辣女兵》全国网收视率高达2.71、市场份额8.86,排全国第一。如此高收视率的取得,在当下电视剧竞争白热化的环境中实属不易。除成功的营销策略外,最重要的还是该剧本身体现了一种可贵的探索精神,呈现出不同于以往军旅剧的独特面貌。
In recent years, the military theme TV series emerge in an endless stream, appeared such as “soldier assault”, “I am a special forces” and other outstanding works, achieved good ratings. Not long ago, another military drama “spicy female soldier” premiered in Hunan Satellite TV. This is set off a wave of ratings boom. Opened night, “spicy female soldier” national network ratings as high as 2.71, 8.86 market share, ranked first in the country. The acquisition of such a high rating, in the current intense white-hot television drama environment is not easy. In addition to the successful marketing strategy, the most important thing is that the play itself reflects a valuable exploration spirit, showing a unique look different from the previous military drama.