一、规模经济障碍：我国企业的研究、开发、生产、销售规模比较小，很多不能实现规模经济，影响成本竞争。二、产品差异障碍：已经在国际市场立足的外国企业可能已拥有响亮的产品品牌或顾客偏好，而我fn在进x市场的早期要克j民这种顾客偏好很困难。三、转换成本障碍：购买者本 First, economies of scale barriers: China’s enterprises research, development, production and sales scale is relatively small, many can not achieve economies of scale, affecting cost competition. Second, product differentiation barriers: foreign companies already in the international market may already have a loud product brand or customer preference, and I fn into the x market early to be j j min this customer preference is very difficult. Third, the cost of conversion barriers: the buyer of this