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新闻策划是为追求最佳的受众效果,对已经发生或正在发生的新闻事实的报道所进行的一种全方位的谋略。它有一个完整的程序、预案,是理性思维与实践活动的高度统一,是新闻价值增值的最大化效果,是一种在已有基础上的更有效的传播。
News planning is an all-encompassing strategy for the pursuit of the best audience performance and coverage of news facts that have occurred or are happening. It has a complete program and plan, which is a high degree of unity between rational thinking and practical activities. It is the maximization effect of news value appreciation and a more effective dissemination based on the existing foundation.