“平面构成”是广告学专业广告设计的基础课,它是一种理性与感性相结合的思维训练活动,[1]直接服务于广告创意设计。目前在教学中普遍存在构成与设计割裂、重制作轻理论、课题作业盲目克隆等问题。本文认为对传统平面构成教学内容和教学模式的改革,应重点引导思维从具象到抽象,再进一步到意象转换的创意能力训练,加强创造潜能的开发,同时建立有效的评价体系,力求在教学内容、方法、考评等方面进行改革,以实现教学的“科学性”和“合目的性”。 “Plane Composition ” is the basic course of advertising professional advertising design, which is a combination of rational and sensual training activities, [1] Direct service in advertising creative design. At present, there are some common problems in teaching, such as fragmentation of composition and design, light weight theory and blind cloning of tasks. This paper argues that the reform of reforming the teaching content and teaching mode of the traditional plane composition should focus on guiding the creative thinking of thinking from figurative to abstract to image-based transformation, strengthening the development of creative potential and establishing an effective evaluation system, , Methods, evaluation and other aspects of reform, in order to achieve teaching “scientific ” and “purposeful ”.