生源是职业院校生存发展的基础,伴随着职业院校的市场化运作,生源市场竞争日趋激烈。地处边疆的新疆少数民族地区职业院校,由于地域经济欠发达、专业设置不当等诸多因素,生源市场逐渐萎缩尤为严重;职业院校只有在政府大力支持的基础上,创新办学思路,改变办学模式,提高办学质量,打造自己品牌,提升职业院校社会声誉,才能稳步扩大并稳定自己的生源市场。 The source of students is the basis for the survival and development of vocational colleges. With the market-oriented operation of vocational colleges, competition in the student market is becoming increasingly fierce. Due to many problems such as the undeveloped regional economy and improper professional setting, the student market gradually shrinks more seriously. Vocational colleges can innovate their thinking of running schools and change their schools only on the basis of strong government support Model, improve the quality of running a school, build its own brand, improve the social reputation of vocational institutions, can we steadily expand and stabilize our student market.