SP(英文 Sales Promotion),译为销售促进,毫无疑问地已经被市场营销学界认定为运营过程中的利器。在过去的近二十年里,国际性的趋势是 SP 的费用在全部促销费用中的比例越占越大,甚至比广告费用高出许多。在美国,还特别为促销策划设立 SP (English Sales Promotion), translated as sales promotion, no doubt has been recognized by the marketing community as a tool in the operation. In the past two decades, the international trend has been that the cost of SPs has become even greater in the total promotion costs, which is even higher than the advertising costs. In the United States, but also for the establishment of promotional planning