与一些新兴药店白手起家,不惜巨资营造文化气氛,树立企业品牌相反,一些老字号却听任黄金招牌日日黯淡、文化积累消耗殆尽,品牌价值坐吃山空。在纷纷没落的老字号中,“桐君阁”是一个异数,有着百年历史的重庆桐君大药房历经风雨至今活跃在市场经济的风口浪尖、他们充分挖掘传统与现代结合的潜力与优势,为百年品牌注入了新的内涵。 With a number of emerging pharmacies from scratch, spared no expense to create a cultural atmosphere, establish a corporate brand on the contrary, some old brands but let the daily dark golden sign, cultural accumulation exhausted, brand value take the mountain. In the declining old name, “Tongjun Pavilion” is a different number, a century-old Chongqing Tong Jun pharmacy has been active in the cusp of market economy, they fully tap the potential and advantages of the combination of tradition and modernity, for a hundred years Brand infused new meaning.