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社会化媒体以其参与、交流、社区化和连通性的特征把社会网络关系重新加以聚合并推动其中的弱关系显示出强势特征。这种媒介生态变化在传统出版业的新媒体实践中表现出强大的应用功能。在未来的行业创新中,不仅仅需要强大的平台建设和关系维系,更需要对信息内容生产和推送进行深耕,形成内容与关系的组合,如此才能为新媒体的出版实践提供持续发展的动力。
Social media shows its strong features by re-aggregating social network relationships and pushing the weak relations among them with the characteristics of participation, exchange, community and connectivity. This kind of change in media ecology has shown a strong application function in the new media practice of the traditional publishing industry. In the future innovation of the industry, it not only needs strong platform construction and relationship maintenance, but also deepens the production and pushing of information contents to form a combination of contents and relations so as to provide a driving force for the continuous development of new media’s publishing practice.